VIEVE Modern Mascara - Midnight Black 8.5g
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29.38€
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
It’s ok
I don’t love it but it’s not bad. The only bad thing is that it’s smudging on me.
by Giulia Verified Purchase
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Smudged on me
Staying power wasn't great, I need to stick to tubing mascara
by TL Verified Purchase
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Good quality
Seems to be a good option for sensitive eyes.
by MG Verified Purchase
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(Almost) perfect!
One of the very few mascaras I've tried that don't smudge on me + easy to remove. I do get a tiny bit of flaking but nothing too bad.
by Seli Verified Purchase
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Laura B
I like this mascara. It has a strong black pigment and gives lashes nice definition but unfortunately I often get some transfer when I apply it in the mornings. Maybe my technique isn’t the best. I’m also fond of a nap and it’s definitely not nap proof! I’m going to stick with my trusty Kevyn Aucoin volume mascara which doesn’t budge even after a Power Nap!
by Laura B
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It’s nice
very nice mascara in beautiful packaging. I would like to see it in brown.
by K Verified Purchase
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Great mascara
I've always used waterproof mascara because somehow it always smudges with me, but this one does not smudge at all, and feels so much more light in a way. I've caught myself rubbing my eyes, but it just doesn't budge. Comes off easily with a cleansing balm. I'm not buying any other mascara!
by BF Verified Purchase
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Lovely
It’s a lovely mascara. It’s not my absolute favorite but I like it
by Giulia Verified Purchase
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Nice, every day mascara
I love tubing mascaras so obviously I had to try this one out as well. It's the perfect mascara for every day, not too much, but not too little either. I do prefer mascaras that give a little more drama though. It doesn't smudge and it's super easy to remove.
by Jas Verified Purchase
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amazing lasting power
It's quite volumizing and mostly gives intense and very buildable length to the lashes. Because I have oily skin/eyelids, the fact that this doesn't smudge is the best thing ever for me. I can go on my day and be sure that it will never ever give me panda eyes.
by Rita Verified Purchase
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