VIEVE Modern Mascara - Midnight Black 8.5g
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29.38€
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Top Customer Reviews
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Great mascara!
Great product if you like layering your mascara!
by G. Verified Purchase
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Much less than expected!
I bought this when it was a ''new in'' product. No reviews, just a low price, the name Vieve (I like their products) and some alluring pictures. I cannot believe the raving reviews now published. The pictures are false and highly misleading. If you're thinking of buying this mascara based on those, do yourself a favour: save the money for something really worth it.
by Silvia Verified Purchase
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One of the best mascaras
I was in the search for a new mascara. Decided to go with a Vieve as I’m loving their make up products. My lashes look great when I wear it
by Ganna Verified Purchase
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Impressed
I was just about to give up with buying mascara’s because all they do is smudge on me I’ve literally been told by my colleagues that I look like a panda leaving work but Jamie what is in this!! I tested vieve mascara in the gym today and I did an hour and a half intense work out and no smudging? I’m so impressed! 💗
by Jenny Verified Purchase
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Delivers on it's promises!
My only 2 criticisms: - The wand could do to be thinner, as it's hard to get right into the corners with it and catch those tiny lashes there - The packaging is bulky, so not super handbag-friendly for on the go Having monolids and oily skin, mascara ALWAYS transfers and smudges on me. I don't like waterproof ones bc they're hard to get off and my lashes break easily, so this is just something i learned to live with. This mascara promised so avidly to be smudge-proof though, I thought I'd try it out. And wow! No smudging or transferring at all! Also very easy to remove with just water. Love it.
by Alice Verified Purchase
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Instantly my fave mascara ever!
I’ve never been a fan of the mascara’s that I have tried. But this one really is everything I want in a mascara. Easy to apply, it gives great volume without clumping, it stays on all day and the best thing: it’s so so easy to remove with water. Love it!
by Mandy
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Great if you're looking for an understated, natural-looking mascara
I wear specs so to me the mascara lacks the vavoom factor I am after. (I want my lashes to make an impact through the lenses of my glasses.) I find it hard to build up and to create volume. On the other hand it has excellent staying power, does not smudge, very easy to remove, the lashes look lovely albeit on the discreet side. I think you will love it if you want a natural no makeup makeup.
by Anna-Lena Verified Purchase
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Incredible mascara
I have super straight lashes but this mascara worked a treat. The component is so ergonomic and easy to use. I got great lift and curl, the coverage is amazing, it lasted all day and then just washed off. No biggie. I will never wear another mascara!
by Kimberley Verified Purchase
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