VIEVE Soul Shadows - Lure

A clever homage to Jamie Genevieve's name, VIEVE means 'full of life'. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules - the products are powerful, bold, versatile and easy to use, whether you're a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve's high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

Get ready to bare your soul on your lids with the Soul Shadows palettes. Boasting supremely soft pigments to create monotone lids or layered looks, find the quad that speaks to you and the possibilities are endless.

An essential addition to your eye-adorning wardrobe, this palette offers high-performance, buildable, blendable, buttery pigments that allow you to create a whole range of looks - from the moody metallic hues in the 'Noir' quad and earthy tones via 'Terra' to the burned orange shades in 'Burn' and sensual mauves housed in 'Lure'. Don't hold back on creativity, this versatile mix of finishes and colours encourages you to play and express the mood you're in without saying a word.

Lure:

Tease/Rendezvous/Strip: Talc, Tapioca Starch, Magnesium Stearate, Caprylic/Capric Triglyceride, Aqua/Water/Eau, Myristyl Myristate, Dimethicone, Dimethiconol, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090), Red 40 Lake (Ci 16035)].

Obsess: Calcium Sodium Borosilicate, Talc, Mica, Dimethicone, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Dimethiconol, Myristyl Myristate, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, Tin Oxide, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77499)].

Burn

Match/Inferno/Fever: Talc, Tapioca Starch, Magnesium Stearate, Caprylic/Capric Triglyceride, Aqua/Water/Eau, Myristyl Myristate, Dimethicone, Dimethiconol, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090), Red 40 Lake (Ci 16035)].

Spark: Calcium Sodium Borosilicate, Talc, Mica, Dimethicone, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Dimethiconol, Myristyl Myristate, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, Tin Oxide, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77499)].

Terra:

Bone/Desert/Canyon/Grounded: Talc, Tapioca Starch, Magnesium Stearate, Caprylic/Capric Triglyceride, Aqua/Water/Eau, Myristyl Myristate, Dimethicone, Dimethiconol, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090), Red 40 Lake (Ci 16035)].

Noir:

Gloom/Tar/Panther: Talc, Tapioca Starch, Magnesium Stearate, Caprylic/Capric Triglyceride, Aqua/Water/Eau, Myristyl Myristate, Dimethicone, Dimethiconol, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Blue 1 Lake (Ci 42090), Red 40 Lake (Ci 16035)].

Bolt Calcium Sodium Borosilicate, Talc, Mica, Dimethicone, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Dimethiconol, Myristyl Myristate, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, Tin Oxide, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77499)].

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Using a VIEVE eyeshadow brush, blend across the lid for a wash of colour or layer the shades together to create a captivating eye look.