VIEVE The Muse Eyeshadow Palette

A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. First earning our adoration with a capsule collection of lipsticks and shadows (The Essential Eye Palette achieved staple status in no time at all), and now The Muse Palette is here to romance your make up bag...

Paint a romantic, sultry eye VIEVE's The Muse Palette: a modern reimagination of antique rose, bold berry and pearlescent pink shades. An ode to the brand's ever-growing (not to mention, artful) community, Jamie Genevieve curated this 10-pan edit to help make up lovers of any skin tone to create rich, smoky looks.

Powerfully pigmented, effortlessly blendable and buttery soft in texture, the eyeshadow formula is easy to use and stays in place all day. Whether you want a soft wash of pink or a block of bold colour, experiment with everything from ethereal shimmers and delicate base shades to romantic reds and smoky accents. Let's meet the muses: 'Peony' (a gentle, pale peachy-pink that creates the perfect canvas on eyelids); 'Finery' (a brilliant, crushed gold pigment); 'Mystic' (a cool-toned, transitional lilac-leaning shade); 'Regal' (a '50s-inspired shimmering purple hue); 'Beau' (an everyday pink-brown); 'Divine' (a champagne shimmer); 'Love' (a warm pink); 'Source' (a deep terracotta pink); 'Merlot' (a rich burgundy that Jamie’s personal favourite) and 'Velvet' (a plush, matte purple).

Ingredients (Peony, Mystic, Beau, Love, Source, Merlot, Velvet): Talc, Tapioca Starch, Magnesium Stearate, Caprylic/Capric Triglyceride, Water/Aqua/Eau, Myrica Pubescens Fruit Wax, Dimethicone, Dimethiconol, Sodium Dehydroacetate, Phenoxyethanol, Tropolone May Contain (+/-): Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ultramarines (Ci 77007), Red 40 Lake (Ci 16035)

Ingredients (Finery, Regal, Divine): Talc, Calcium Sodium Borosilicate, Mica, Dimethicone, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Tocopheryl Acetate, Myrica Pubescens Fruit Wax, Dimethiconol, Sodium Dehydroacetate, Phenoxyethanol, Tropolone, Tin Oxide May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 40 Lake (Ci 16035)

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

In true VIEVE fashion, every shade has been designed to be worn alone or layered together to create unique looks that suit your mood.

You can use your fingers to apply each eyeshadow or use a brush for a defined, sculpted finish.

Top tip: If you want to create the illusion of bigger, brighter eyes, add a hint of DIVINE into the inner corners. The shimmering champagne hue instantly opens your eyes and lifts your face.